And eventually, without a doubt, Spotify will have to worry about the money.
The idea here is to grab new users as quickly as possible, and worry about the money later. SheerID will verify that these subscribers are, in fact, enrolled in school. The discount takes Spotify’s premium $10 subscription and slashes it in half, as long as the user is registered in any four-year, two-year or junior college in the country. “Never before have students had this level of streaming entertainment options, at this unprecedented value, all in one package.In a space that continues to fill up with competition from small startups and incumbents alike, Spotify is trying to acquire as many new users as possible with the launch of a 50 percent discount for college students. students-both the millions already on Spotify Premium and those who are new-really is huge. “By joining forces with SHOWTIME and continuing our relationship with Hulu, Spotify Premium is now able to give students a complete world of music and video content, shows and film. “Never before have students had this level of streaming entertainment options, at this unprecedented value, all in one package.” Showtime has now been added to the the plan, offering a wider selection of TV programming and movies.Īlex Norström, Chief Premium Officer, Spotify said: “Spotify Premium has just changed the content game for students. The current Spotify Premium for Students plan offers unlimited and on-demand access to music and podcasts for $4.99, as well as a subscription to Hulu’s streaming library of TV and movie hits. That winky smile might not go down too well in major label land.Ī number of senior execs recently told us that they are closely following Spotify’s ARPU, which has seen a perilous decline in recent years – largely thanks to a combination of telco bundles, Family and Student Plans, plus market-sensitive pricing.Īccording to MBW’s calculations based on Spotify’s fiscal filings, the average Spotify subscriber worldwide is now paying approximately USD $30 less per year for their account than they were in 2015 ($8.16 per month in 2015 vs. Announcing the cheap trial, a Spotify blog post reads: because we know students have plenty of other things they want to spend their money on - textbooks, for example )’
0 kommentar(er)
